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Adecco North American Leadership Summit 2013 Logo Exploration


This was a logo created to be used for a leadership summit for Adecco. The theme entailed the premise of how the sum of the parts of Adecco make an even greater whole.

My initial concept was the use of tangrams to create a mountain, to play off the other meaning of “summit”. The reasoning behind the tangrams is that I planned to use them in different arrangements to represent different objects for use in other creative materials for the summit.

In the end the tangram based logo was eschewed for the approved puzzle-piece based logo.


Puzzle Piece Logo (Used)

Adecco North America Leadership Summit 2013 Puzzle Piece Logo (Used)

Tangram Logo (Unused)

Adecco North America Leadership Summit 2013 Tangram Logo (Unused)

Tags

  • 2013
  • Adecco
  • Campaign
  • Logo

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© 2016 Andy Nguyen