Modis Geek Pride 2013 Campaign
This is an infographic made for Modis used to showcase statistics and facts for its Geek Pride Week campaign. Characters are heavily modified stock character illustrations; the modifications include completely new clothing and accessories for the character illustrations. Strict branding icons such as the color scheme, dashed lines, and small icon embellishments must be implemented to identify the “Modis feel” for the project. The visual identity of this campaign was also used in the creation of emailers and social media assets.